Here at Reno Toyota, we're never tired of talking about the Toyota Prius model. Expecially since over the last sixteen years it has provided us with plenty of milestones and awards to report on. The one we are covering today however, just might be its most exciting accomplishment yet.
This past June, Toyota celebrated the sale of its three millionth Prius model. Not too surprising considering its three generations have continued to break sales records, making Toyota one of the leaders within the hybrid industry. For example, during the eight years it was on the market, the second-generation model reached a sales record of 1.2 million units. The third-generation broke that record by selling 1.7 million vehicles in just four years since its release in 2009.
To continue its journey down the road to improved sustainability and fuel-efficiency, Toyota is planning for quite a busy future. The next generation Prius model is expected to be introduced in 2016, and the automaker is currently investing a total of $7.9 billion towards the development of batteries, powertrains, platforms, eco-friendly technologies. This will surely allow for the addition of new Toyota models that bring efficiency and performance to a whole new level.
If you are interested in learning more about Toyota's impressive selection of hybrid offerings like the Prius c or the Camry Hybrid, then we encourage you to visit our showroom conveniently located in Reno, NV. We'd be happy to schedule you for a test drive with the model that catches your eye, or answer any questions that you may have about specs and features. Your ideal fuel efficient model is just waiting to be discovered!
