One of the more interesting trends sweeping social media as of late have been the rash of people who are submitting to the ice bucket challenge. If you haven't heard of it, it’s where you're challenged to dump a bucket of ice water over your head to raise money for ALS research. Believe it or not, it's taken off in a pretty big way, so much so that even Toyota of America CCO Julie Hamp has gotten in on it.
Of course, since this is Toyota we're talking about, Hamp decided to do things the... shall we say... green way. In this case, that was taking the exhaust from one of Toyota's FCV vehicles--a hydrogen fuel cell model now on its way to dealers--to fill her ice bucket. You can watch the entire event unfold, and hear her story about why she's taking the challenge in the video below.
Are you ready to get on board with a new Toyota model? Our Reno, NV lineup is sure to delight! So why not stop by our dealership and see which one tickles your fancy? As always, we're standing by to answer any and all of your questions.
