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At last year's Pikes Peak International Hill Climb Toyota claimed the title in the electric car division and sixth place overall. This year the automaker is doing everything it takes to return and defend its title with an enhanced P002 EV race car. As competition gets more intense, Toyota is making its model even more powerful than before.

Automakers are continuing to focus their efforts on offering more hybrid options to their lineups. The market is definitely expanding as customers are turning to more fuel efficient vehicles that can help them save some money on fuel. This is why Toyota has decided to step up its game. While there are currently seven hybrid options within the new Toyota lineup, the automaker is looking to significantly increase this number over the next few years.

All of you in the greater Reno area may already be familiar with how the Toyota Prius is growing in popularity nationwide. In particular, California drivers made it the state's most popular vehicle according to sale records from 2012. Here at Reno Toyota we are uncovering the reasons that make this model such a safe bet on the west coast and beyond.

All of us at Reno Toyota are proud to stock our showroom with such a great variety of new Toyota models that are versatile, reliable and efficient. Especially since models like the 2013 Toyota Prius Hybrid are utilizing alternative fuel sources to maximize efficiency. That being said, the automaker took this concept of electric mobility a step further at the 2013 Geneva Motor Show.

Toyota has an interesting relationship with the engineers at Tesla Motors. While some might consider the Silicon Valley startup to be a competing automaker, Toyota has actually teamed with it once already. To be more specific the all-electric version of the RAV4 is the result of the two companies collaborating extensively.

If you're thinking it wouldn't make sense for Toyota and Tesla to call it quits after just one vehicle, you're far…

When the Toyota Prius hit showroom floors 12 years ago, drivers across America didn't know what to expect. Terms like 42 miles to the gallon, electric motor, low carbon emissions and an aerodynamic shape were basically foreign to us at that time.

Over the years, we've received a wide range of questions from drivers in the greater Reno area about the Prius - and we've been prepared for them from the very beginning…