Could the Toyota FT-1 Concept be the Long Awaited Supra Successor?

This year's Detroit Auto Show is off to a huge start thanks to Toyota. The Japanese automaker amazed everyone with the debut of the FT-1 Concept, which is said to be a successor to the Supra as its name stands for "Future Toyota", with the number 1 signaling that it is the ultimate sports car. See it for yourself up-close and personal in the video clip introduction below.

Here at Reno Toyota, we have…

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Toyota Teams with Microsoft to Limit Distracted Driving

There is no question about it. Cars are getting smarter. At least that is the conclusion we are drawing here at Reno Toyota since seeing a special new Toyota Sienna minivan make its debut at the Los Angeles Auto Show, which is currently underway in sunny California.

What makes this particular Sienna so special you ask?

Well for starters, the vehicle's formal name is the Drivers Awareness Research Vehicle. This hi-tech family hauler was...

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Toyota Tundra is Tough in Terms of Towing

For years now, the Toyota Tundra has been a stalwart full-size SUV model both here in the Reno, NV area and nationally. The truck has been noted by critics and consumers alike for its high level of efficiency, ease-of-use, and all-around utility. But now, the model has been recognized for something else, as the popular pick up model has been recognized for its towing ability now as well.


Yes indeed, the Tundra was recently recognized…

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Toyota Calls Upon Teen Filmmakers to Help Encourage Safe Driving

When it comes to emphasizing safe driving, Toyota wants to really get through to its younger audience. This is why in 2010 the automaker collaborated with Discovered Education to create a program called Toyota Teen Driver. Now Toyota is calling upon teenagers themselves to assist with its safety mission.

The 2014 Toyota Teen Driver Video Challenge asks aspiring young filmmakers to put together a video that will inspire fellow teenagers to practice safe driving habits...

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2013 Green Car Guide Recognizes Several Toyota Models for Their Green Scores

It's a well-known fact that when looking for an eco-friendly vehicle in the Reno, NV area, the new Toyota lineup is a great place to direct your search. With so many great fuel efficient models available, we can see why the automaker is receiving so many exciting recognitions.

The most recent accolade it received was from the 2013 Green Car Guide, a publication released by the Automotive Club of Southern California...

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Get a Taste of Style in the 2014 Toyota Corolla Commercial

For quite some time now, the Toyota Corolla has been a staple within the Toyota lineup. This is because as the times change, so does the popular Corolla sedan. The eleventh-generation model is certainly no different. All you have to do is check out its flashy TV spot to see for yourself.

The ad titled "Style Never Goes Out of Style" takes us on a journey back to the 1960's when the Corolla first joined the lineup.

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Why You May Be Interested in the 2014 Toyota Corolla

The 2014 Toyota Corolla

The new 2014 Toyota Corolla offers most of the reliable features that Corolla owners have come to expect, with a few new additions to give buyers something to look forward to with this latest model year release.  
This version of the Corolla is bound to turn more heads than any of the past iterations of the car could of dream of doing. 
The Look of the New Corolla
One of the…
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