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When it comes to emphasizing safe driving, Toyota wants to really get through to its younger audience. This is why in 2010 the automaker collaborated with Discovered Education to create a program called Toyota Teen Driver. Now Toyota is calling upon teenagers themselves to assist with its safety mission.

The 2014 Toyota Teen Driver Video Challenge asks aspiring young filmmakers to put together a video that will inspire fellow teenagers to practice safe driving habits...

It's a well-known fact that when looking for an eco-friendly vehicle in the Reno, NV area, the new Toyota lineup is a great place to direct your search. With so many great fuel efficient models available, we can see why the automaker is receiving so many exciting recognitions.

The most recent accolade it received was from the 2013 Green Car Guide, a publication released by the Automotive Club of Southern California...

For quite some time now, the Toyota Corolla has been a staple within the Toyota lineup. This is because as the times change, so does the popular Corolla sedan. The eleventh-generation model is certainly no different. All you have to do is check out its flashy TV spot to see for yourself.

The ad titled "Style Never Goes Out of Style" takes us on a journey back to the 1960's when the Corolla first joined the lineup.

Just when you didn't think the Toyota Yaris model could get any better, once again we have been proven wrong. That's right readers, Toyota recently unveiled its Yaris Hybrid-R Concept and we couldn't be more excited to bring all of you in the Reno, NV area all of the exciting details.

For the last 11 years the Toyota Camry has been known as the best-selling mid-size sedan within the U.S. With its ideal combination of style, efficiency, performance and technology, it's easy to see why drivers in the greater Reno, NV area and beyond just can't seem to get enough. As for the future of the model, Toyota plans to maintain its reputation and keep sales rolling.

As we look ahead to what Toyota has planned for the future, we are particularly excited for the launch of the 2014 Toyota Tundra, as it will be introducing an exciting advanced technology. The Entune infotainment system will make its first debut in the SUV with some new features we are thrilled to uncover right here on our Toyota blog.

When we think about Toyota, an automaker originating in Japan, we don't necessarily consider it to be a brand that produces American cars. Edmunds.com on the hand recently recognized Toyota as brand tied with another Japanese automaker for producing the "most American" vehicles. Let's take a look at how these results were determined.

Here at Reno Toyota, we're never tired of talking about the Toyota Prius model. Expecially since over the last sixteen years it has provided us with plenty of milestones and awards to report on. The one we are covering today however, just might be its most exciting accomplishment yet.

A lot of us can remember how the thought of driving when we were kids seemed so appealing. We simply couldn't wait to get behind the wheel and cruise around the greater Reno, NV area with our friends. Driving was the first step to becoming independent and brought us one step closer to adulthood. With this idea in mind Toyota introduced the Camatte concept at the recent 2013 Tokyo Toy Fair, bringing back a toy model that kids could really drive.

If you are looking for a vehicle that offers plenty of advanced technology at a reasonable price, base models are a great place to start. To provide buyers with some direction in this area, Cars.com recently created a list of Top 10 Best Base Models. As you can imagine, here at Reno Toyota we were quite excited to find one of our favorite models had been chosen.