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When it comes to emphasizing safe driving, Toyota wants to really get through to its younger audience. This is why in 2010 the automaker collaborated with Discovered Education to create a program called Toyota Teen Driver. Now Toyota is calling upon teenagers themselves to assist with its safety mission.

The 2014 Toyota Teen Driver Video Challenge asks aspiring young filmmakers to put together a video that will inspire fellow teenagers to practice safe driving habits...

It's a well-known fact that when looking for an eco-friendly vehicle in the Reno, NV area, the new Toyota lineup is a great place to direct your search. With so many great fuel efficient models available, we can see why the automaker is receiving so many exciting recognitions.

The most recent accolade it received was from the 2013 Green Car Guide, a publication released by the Automotive Club of Southern California...

For quite some time now, the Toyota Corolla has been a staple within the Toyota lineup. This is because as the times change, so does the popular Corolla sedan. The eleventh-generation model is certainly no different. All you have to do is check out its flashy TV spot to see for yourself.

The ad titled "Style Never Goes Out of Style" takes us on a journey back to the 1960's when the Corolla first joined the lineup.

Just when you didn't think the Toyota Yaris model could get any better, once again we have been proven wrong. That's right readers, Toyota recently unveiled its Yaris Hybrid-R Concept and we couldn't be more excited to bring all of you in the Reno, NV area all of the exciting details.

When we think about Toyota, an automaker originating in Japan, we don't necessarily consider it to be a brand that produces American cars. Edmunds.com on the hand recently recognized Toyota as brand tied with another Japanese automaker for producing the "most American" vehicles. Let's take a look at how these results were determined.

Here at Reno Toyota, we're never tired of talking about the Toyota Prius model. Expecially since over the last sixteen years it has provided us with plenty of milestones and awards to report on. The one we are covering today however, just might be its most exciting accomplishment yet.

If you are looking for a vehicle that offers plenty of advanced technology at a reasonable price, base models are a great place to start. To provide buyers with some direction in this area, Cars.com recently created a list of Top 10 Best Base Models. As you can imagine, here at Reno Toyota we were quite excited to find one of our favorite models had been chosen.

Here at Reno Toyota we have been anxiously waiting to get our hands on some information regarding the new 2014 Toyota Corolla. Ever since we were dazzled by the Furia concept at this year's Detroit Auto Show, we knew that details would soon begin trickling out. The Corolla, which is set to be revealed later this year, will definitely be a model to watch for.

At last year's Pikes Peak International Hill Climb Toyota claimed the title in the electric car division and sixth place overall. This year the automaker is doing everything it takes to return and defend its title with an enhanced P002 EV race car. As competition gets more intense, Toyota is making its model even more powerful than before.